The 4 hour strategic plan

I’ve a kazillion ideas. I’m sure you have too. But how do you know which one to pursue? A coach advised me at somepoint to spend at max 4 hours to think about a potential career paths. Any more time spend on it is a waste of time, does not necessarily adds value linearly. I think this is a great advice. Time boxing is a great way to get things done. So, to validate if I should work on an idea I first spend max 4 hours documentating a potential viable strategy. Thus the 4 hour strategic plan.

• The mom test: what problem are you solving? For who?
• Competition: vertical or horizontal
• Do I have an edge?
• How can I acquire customers?
• Why not do it?